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Tips for Doing Vendor Events as an Avon Rep

Tips for Doing Vendor Event as an Avon Rep

Beth Bailey Ind Sales Rep at Louisiana Peach Festival June 2017

Being a Booth Vendor at festivals & holiday shopping events is a great way to get your face & name out in your community while also making connections, gaining customers & team members, booking parties, and making on-the-spot sales!


As an Avon Independent Sales Representative, I’ve vendored a few different event venues and am a regular at my local summer festival which has been going on for several decades and has built up foot traffic of approximately 10,000 attendees. I love doing vendor events and hope I can help you with doing or starting your own booth!

 

​There are different ways you can find an event to set up a booth at. Call the Chamber of Commerce and visit websites that list events & festivals such as festivalsandevents.com and fairsandfestivals.com. Make sure you get the name & contact number for the person in charge of the event.

 

There will be a vendor fee you must pay and this fee will depend on how many years the event has gone on, the amount of foot traffic they had the prior year, and whether you’ll be inside or outdoors. You will likely also have to fill out an application. Even if the event already has a direct seller from your company, fill out and turn in the application anyway in case the other rep doesn’t do the event.

 

If it’s an area with a good flow of traffic, another couple of options for you is to set up near the end of your own driveway.

Once you’ve found an event, there are things you’ll want to have. A few things you will want to have is brochures, a way to capture information for those interested in buying from you & those interested in joining your team (“survey forms”) as well as have information on hand such as flyers/Hostess packets for parties, flyers/info packets for fundraisers, and flyers for becoming a Ind Sales Rep.

 

 

Here is my own personal list for setting up my Avon booth at events. Take away or add to as you need to fit your needs.

 

The “Hardware”

  • Tent (can be set up indoors if venue is large enough to help you stand out and if allowed)

  • Banner(s)

  • 2-3 Tables

  • 1 Tablecloth for each table

  • 1-3 Chairs (one chair for you, one for your helper if you have one, and an extra for anyone joining your team, or looking over your party packet, etc)

  • Decorations & colors (these can be event themed or specific to your brand; to help your booth stand out and be inviting to event attendees)

  • Trays for demos

 

The “Goods”

  • Products for sell (don’t break the bank trying to sell at events!)

  • Demos

  • Samples

  • Inventory list (products to sell with prices; demos be ready to sell these too; clearance items; gift baskets; brochures & business cards to give away). This way, you not only know what you sold & how much you sold it for and what kind of items sold best, you’ll know how many people you gave books, samples, & biz cards to.

 

Business Tools

  • Brochures

  • Business cards (these are great for networking with other vendors if you take a break and get the chance to walk around the event)

  • Hostess Packets (if you choose to have parties)

  • Fundraiser Info Packets (if you choose to do Fundraisers)

 

Be prepared for payments & orders

  • $40 in change (5x $5, 12x $1, and $3 in quarters) to be able to make change for customers and keep in money bag

  • Money bag (keep in a secure location at all times, maybe even use a fanny pack!)

  • Calculator (not your phone)

  • Mobile card reader (for taking debit/credit payments) I use Square

  • Product bags (for event customers to carry their purchases from you)

  • Current brochure for product/price questions and on-the-spot orders

  • Order book for on-the-spot orders (and so you can give them a receipt)

 

To capture additional interest and name & contact info for those interested in you & your product:

  • ​Gift basket giveaway (to help draw interest)

  • ​Gift basket giveaway entry forms (This will give you a way to follow up with some of the people who stop by your booth.)

  • Some pens

 

Some of the flyers I frame and have on the tables to catch additional interest:

  • New Representative details flyer

  • ​We take credit cards sign

  • Do you do fundraisers? Gift baskets? Why not make a flyer with information on it and frame it, too?

 

 

Tips & suggestions

  • Set up your tables to make your booth L or U shaped, so that it doesn’t block the visitors from coming into your booth or make it difficult for them to get in.

  • Engage with visitors and those who pass by – don’t just sit behind a table waiting on them to come in because then they likely won’t! Smile, talk to them, say hi, ask how they like the event, invite them in, etc, but also keep it lowkey so they don’t feel like they’re being pounced on!

  • Do your best to NOT be on your phone too much! Show your interest in the event & the people!

  • Think about customizing your tent & tables with your personal brand & colors, your name, and maybe the name Avon.

  • Try to have a helper you trust to help run the booth while you’re there and so you can take a break if you need to. This can be a regular helper or even another Rep you partner up with, dividing the vendor fee and each having an equal share the both space.

  • Jewelry & clothing displays showcase your jewelry & clothing much better than simply laying them on the table.

  • Create height to your booth and add interest to attendees eyes by using shelving and/or stands. This helps the attendees to be able to distinguish between the different products on your table.

  • Don’t overcrowd your tables. Having too much can visually overwhelm new customers.

  • Have clear price labels on your products or cluster your same-price products “under” one price label/stand.

  • Be dressed well but comfortable, including comfortable shoes.

  • Be dressed well but comfortable, including comfortable shoes!

  • Wear something that says YOU are an Avon Independent Sales Rep – an Avon branded t-shirt, a name badge, or may a cap/visor!

  • Wear bold Avon jewelry &/or lipstick.

  • Have your nails done in your favorite Avon nail enamel

  • If you have framed flyers and the frame is light-weight, secure your frame or have the kind of frame that has an extended leg behind it – especially if you’re outdoors! (I learned the hard way lol)

 

 

Have a great day! 💋

Your Avon Lady,

Beth Bailey

💄 Visit my eStore LipstickShoesAndMore.com, where you can opt-in to receive emails which will let you know about product innovation & information, new product launches, benefits of being an Avon Representative, and more.

💲 Become an Avon Representative at BossLifeForMe.com

👠  Remember! If you would like for me to be your Avon Lady, check your Avon account settings if you haven’t already, to make sure you are registered as an eCustomer with me serving as your Avon Representative. Here’s how to do that.

 

👗  Connect with Me Online!

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Hashtags – A Basic Understanding

Hashtags – A Basic Understanding

Hashtags - A Basic Understanding, what are hastags, how do I use hashtags,Beth Bailey's Avon Blog ~ LipstickShoesAndMore.net

Are you using hashtags to expand your reach on social media? If not, you might should start!

 

Hashtag? What the heck is a hashtag? You’ve seen it before… maybe as what most of us think of as a pound sign, the symbol that comes in front a number, the symbol we all use to use (many still do, including me! lol) instead of the word number, or literally as what comes behind a number to tell you how many pounds something weighs! That’s right… this “#”. If you’re not using hashtags in your social media posts yet, or if you are new, here’s a little bit about them I hope helps you! This is by NO MEANS advanced expert advice – just information for a basic understanding of what they are and how to get started with them!

 

Hashtags are searchable topics on social media. They are a word or group of words with no spaces in-between them, no special characters, no punctuation, and the # symbol in front of it. Using relevant and authentic #Hashtags strategically will bring people to you and your brand who may not already be following you or even be aware of you yet.

 

Hashtags actually started on Twitter but then expanded to Facebook, Google+, even more so on Instagram, and now LinkedIn and Pinterest are coming on board. When someone searches a topic, they can see any post you’ve used that hashtag in. Since they’re usually listed with the newest at the top, if yours is a highly competitive hashtag (which is not necessarily a bad thing), it can sometimes be hard to spot.

 

Hashtag subjects can be broad such as #Shopping, #Business, #SelfEmployed, or #Entrepreneur, or they may be more on-point like #FacebookBusinessTips, #AvonRep, #BloggerMom, or #HowToHashtag. You can also create your own that represent your very own brand or even a cause that you may want to raise funds or awareness for. When creating a post you’re using hashtags in, I’ve found it’s usually best to use a combination of broad and specific so that you can reach audiences that are new to you and your brand as well as those who already specifically looking for the kinds of products and/or services you have to offer. And remember, every.single.post you put out could be someone’s first impression of you.

 

The only platforms I use and my personal experience with hashtags has been…

 

  • On Facebook, I’ve seen I can use up to about 5 hashtags before the algorithm starts dropping me. I keep reading “reports” that say Facebook penalizes hashtags but my experience has not reflected that. For example, I may have a post with zero hashtags that reach very few or a good bit and the same is said for some of mine that have 5 or 6 hashtags. I’ve come to think it’s not necessarily the number of hashtags I have in it, but maybe a combination in the number of people looking for the content and people looking for the hashtag. Hashtags here must exactly match the search terms people are looking for. If you use them on your personal profile, your post audience setting determines who on Facebook can see it (Friends means only your Friends ca find them and Public means everyone can). In a Closed Group, only those belonging to the Group can search and find them, while anyone can see them in a Public Group. Since all posts on a business Page are public, all of your hashtagged posts there can be found.

 

  • On Google+, I usually just stick with the same ones I post on Facebook, although there isn’t really a limit to the number of hashtags you can use. Hashtags here don’t have to exactly match how people are searching and their ranking is based on how popular the hashtag is instead of how recent it is. Also, search results will also show topics *related* to your hashtag. With Google+ hashtags, do try to stick with telling Google what your post is about (ex: #BusinessTips) rather than a location you are at, as those don’t seem to work as well.

 

  • On Instagram, you can use up to 30 hashtags in the post and per comment! Instagram can greatly expand your network because of that. If you use your maximum number of hashtags on Instagram, it’s better to either do them at the bottom of the post with a lot of space between your content and the hashtags or for an even cleaner post look, to put them in the comments.

 

  • On LinkedIn, hashtags only really became “clickable” this year and are catching the kind of attraction here that they have on other platforms. It’s still not clear how many hashtags to use in a LinkedIn post, so I’ll be sticking with 1-3.

 

  • Until VERY recently, Pinterest (which is actually not a social media platform but a search engine) has totally discouraged users from using hashtags unless it was one that was brand-specific. Now, Pinterest seems to finally be gearing up for hashtags! They are beginning to not only have clickable hashtags in Pin descriptions but also pulling up a list of other similar hashtags while you are keying in your hashtag. It is still unclear exactly how we will see them on this platform or how many are recommended, so I’d say for now, start with about 3-5 hashtags. Their algorithm penalizes any Pin it considers spammy, hence a Pin with keyword-stuff hashtags will be down on the totem pole, so to speak so don’t go crazy.

 

With hashtags and these platforms, experiment for yourself and you’ll start seeing how useful they are! I hope that I’ve at least given you a basic understanding of what hashtags are and how to start using them.

 

 

Have a great day! 💋

Beth Bailey

Wife, Mama, Avon Representative, Mentor, and Fundraiser Specialist

 

💄 Visit my eStore LipstickShoesAndMore.com, where you can opt-in to receive emails which will let you know about product innovation & information, new product launches, benefits of being an Avon Representative, and more.

💲 Become an Avon Representative at BossLifeForMe.com

👠  Remember! If you would like for me to be your Avon Lady, check your Avon account settings if you haven’t already, to make sure you are registered as an eCustomer with me serving as your Avon Representative. Here’s how to do that.

 

👗  Connect with Me Online!

SassyDirect

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Pinterest

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Breaking Beauty News: Avon is the Official Beauty Sponsor of Project Runway Season 16!

Breaking Beauty News… Avon is the official beauty sponsor of Project Runway Season 16!

Avon is the official beauty sponsor of Project Runway Season 16

 

Project Runway Season 16 kicks off on Thursday, August 17 at 8/7c on Lifetime, and it has a new beauty sponsor this go around!

 

Avon Reps who attended the annual Avon conference in Nashville, Tennessee last weekend got to see Tim Gunn (from Project Runway) in person as he made the amazing surprise announcement that the show has partnered with Avon for its 16th season, meaning this beauty giant is the Official Beauty Sponsor and will be providing the makeup you’ll see used on the show!

 

Part of the deal is that this partnership will allow you the viewers to also see behind-the-scenes content from makeup artist Hector Simancas, as well as some of Avon’s representatives, on the brand’s social channels. So, not only make sure to tune in to watch the show each week (or set your DVR!), but check out

 

Not seen Project Runway before? That’s okay! You can learn more about it & catch up here!

 

Here’s a fun article US Weekly did with Simancas about how crazy doing the show’s makeup can be and what you can expect.

 

 

 

Have a great day! 💋

Your Avon Lady,

Beth Bailey

 

💄 Visit my eStore LipstickShoesAndMore.com, where you can shop and also opt-in to receive emails which will let you know about product innovation & information, new product launches, benefits of being an Avon Representative, and more.

💲 Become an Avon Representative at BossLifeForMe.com

👠  Remember! If you would like for me to be your Avon Lady, check your Avon account settings if you haven’t already, to make sure you are registered as an eCustomer with me serving as your Avon Representative. Here’s how to do that.

 

👗  Connect with Me Online!

SassyDirect

Facebook

Pinterest

Instagram

 

 

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FAQs About Selling Avon

 

 

Three Ways to Shop

  • Shop my Avon eStore – Browse my entire online Avon store, shop by departments, and add items to your shopping bag along the way.

 

  • Shop my online Avon brochure – Browse the current Avon brochure and add items to your shopping bag as you go. You can also shop this option by departments.

 

  • Shop by product number – If you already know the product numbers for what you want (maybe with an Avon brochure in front of you), you can quickly enter the product numbers. This also allows you to backorder from my previous two Avon campaigns by selecting which campaign number you want.

 

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Direct Selling News Announces the 2017 Global 100 & Avon is No. 2!

Direct Selling News Announces the 2017 Global 100

Direct Selling News Announces the 2017 Global100

 

Direct Selling News has announced the 2017 Global 100 (based on revenue generated in 2016). YAY! Out of 100 Direct Sales companies world-wide, Avon is ranked No. 2, with Avon Representatives having globally generated $5.7 Billion last year!

 

From the DSN Press Release on April 20, 2017:

In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its eighth annual DSN Global 100, an exclusive ranking of the world’s largest direct selling companies.

The DSN Global 100 is a collective effort to show the impact and potential of the $183.7 billion direct selling channel. Unveiled online at DirectSellingNews.com and featured in the June issue of Direct Selling News magazine, this year’s Global 100 companies hail from 17 countries and represent aggregate revenue of more than $82 billion.

“Each year, the DSN Global 100 gives us an opportunity to recognize the leading companies in direct selling today,” said Lauren Lawley Head, Publisher and Editor in Chief of Direct Selling News. “The companies on the list represent a wide range of products and services, but they share a passion for developing a community of independent business owners who share those products and services with customers in their personal networks. It is a unique and powerful distribution channel.”

A number direct selling companies reached milestones in 2016. Ten companies grew $100 million or more last year, and 22 companies each reported annual revenue of $1 billion or more. For the fifth consecutive year, Ada, Michigan-based Amway claimed the No. 1 rank, with $8.8 billion in revenue. Avon, Herbalife, Vorwerk and Mary Kay rounded out the top five on this year’s list.

The annual event celebrating the Global 100 took place on April 19, 2017, at the InterContinental Dallas. During the dinner and awards ceremony, DSN also presented its Bravo Awards for excellence. Jeunesse collected the Bravo Growth Award for increasing their annual sales by $1 billion over a two-year period, from roughly $400 million in 2014 to $1.4 billion in 2016.

Jim and Kathy Coover, Co-Founders of Arizona-based Isagenix and Mark Pentecost, Co-Founder and CEO of Florida-based It Works!, each received the Bravo Leadership Award for their leadership and commitment to direct selling.

DSN created the Global 100 list to acknowledge the successes of individual direct selling companies and provide a clear picture of the magnitude of the industry.

 

 

The Top 5 Direct Sales Companies Globally are:

  1. Amway           $8.8 Billion

  2. Avon                $5.7 Billion

  3. HerbalLife     $4.5 Billion

  4. Vorwerk          $4.2 Billion

  5. Mary Kay        $3.5 Billion

 

Click here to view the full list of 100!

 

 

 

Have a great day! 💋

Beth Bailey

💄 Visit my eStore LipstickShoesAndMore.com, where you can also opt-in to receive emails which will let you know about product innovation & information, new product launches, benefits of being an Avon Representative, and more.

💲 Become an Avon Representative at BossLifeForMe.com

👠  Remember! If you would like for me to be your Avon Lady, check your Avon account settings if you haven’t already, to make sure you are registered as an eCustomer with me serving as your Avon Representative. Here’s how to do that.

 

 

👗  Connect with Me Online!

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