Hashtags – A Basic Understanding

Hashtags – A Basic Understanding

Hashtags - A Basic Understanding, what are hastags, how do I use hashtags,Beth Bailey's Avon Blog ~

Are you using hashtags to expand your reach on social media? If not, you might should start!


Hashtag? What the heck is a hashtag? You’ve seen it before… maybe as what most of us think of as a pound sign, the symbol that comes in front a number, the symbol we all use to use (many still do, including me! lol) instead of the word number, or literally as what comes behind a number to tell you how many pounds something weighs! That’s right… this “#”. If you’re not using hashtags in your social media posts yet, or if you are new, here’s a little bit about them I hope helps you! This is by NO MEANS advanced expert advice – just information for a basic understanding of what they are and how to get started with them!


Hashtags are searchable topics on social media. They are a word or group of words with no spaces in-between them, no special characters, no punctuation, and the # symbol in front of it. Using relevant and authentic #Hashtags strategically will bring people to you and your brand who may not already be following you or even be aware of you yet.


Hashtags actually started on Twitter but then expanded to Facebook, Google+, even more so on Instagram, and now LinkedIn and Pinterest are coming on board. When someone searches a topic, they can see any post you’ve used that hashtag in. Since they’re usually listed with the newest at the top, if yours is a highly competitive hashtag (which is not necessarily a bad thing), it can sometimes be hard to spot.


Hashtag subjects can be broad such as #Shopping, #Business, #SelfEmployed, or #Entrepreneur, or they may be more on-point like #FacebookBusinessTips, #AvonRep, #BloggerMom, or #HowToHashtag. You can also create your own that represent your very own brand or even a cause that you may want to raise funds or awareness for. When creating a post you’re using hashtags in, I’ve found it’s usually best to use a combination of broad and specific so that you can reach audiences that are new to you and your brand as well as those who already specifically looking for the kinds of products and/or services you have to offer. And remember, you put out could be someone’s first impression of you.


The only platforms I use and my personal experience with hashtags has been…


  • On Facebook, I’ve seen I can use up to about 5 hashtags before the algorithm starts dropping me. I keep reading “reports” that say Facebook penalizes hashtags but my experience has not reflected that. For example, I may have a post with zero hashtags that reach very few or a good bit and the same is said for some of mine that have 5 or 6 hashtags. I’ve come to think it’s not necessarily the number of hashtags I have in it, but maybe a combination in the number of people looking for the content and people looking for the hashtag. Hashtags here must exactly match the search terms people are looking for. If you use them on your personal profile, your post audience setting determines who on Facebook can see it (Friends means only your Friends ca find them and Public means everyone can). In a Closed Group, only those belonging to the Group can search and find them, while anyone can see them in a Public Group. Since all posts on a business Page are public, all of your hashtagged posts there can be found.


  • On Google+, I usually just stick with the same ones I post on Facebook, although there isn’t really a limit to the number of hashtags you can use. Hashtags here don’t have to exactly match how people are searching and their ranking is based on how popular the hashtag is instead of how recent it is. Also, search results will also show topics *related* to your hashtag. With Google+ hashtags, do try to stick with telling Google what your post is about (ex: #BusinessTips) rather than a location you are at, as those don’t seem to work as well.


  • On Instagram, you can use up to 30 hashtags in the post and per comment! Instagram can greatly expand your network because of that. If you use your maximum number of hashtags on Instagram, it’s better to either do them at the bottom of the post with a lot of space between your content and the hashtags or for an even cleaner post look, to put them in the comments.


  • On LinkedIn, hashtags only really became “clickable” this year and are catching the kind of attraction here that they have on other platforms. It’s still not clear how many hashtags to use in a LinkedIn post, so I’ll be sticking with 1-3.


  • Until VERY recently, Pinterest (which is actually not a social media platform but a search engine) has totally discouraged users from using hashtags unless it was one that was brand-specific. Now, Pinterest seems to finally be gearing up for hashtags! They are beginning to not only have clickable hashtags in Pin descriptions but also pulling up a list of other similar hashtags while you are keying in your hashtag. It is still unclear exactly how we will see them on this platform or how many are recommended, so I’d say for now, start with about 3-5 hashtags. Their algorithm penalizes any Pin it considers spammy, hence a Pin with keyword-stuff hashtags will be down on the totem pole, so to speak so don’t go crazy.


With hashtags and these platforms, experiment for yourself and you’ll start seeing how useful they are! I hope that I’ve at least given you a basic understanding of what hashtags are and how to start using them.



Have a great day! ūüíč

Beth Bailey

Wife, Mama, Avon Representative, Mentor, and Fundraiser Specialist


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Why and How to Make Your Self-Employment Public on Facebook

Why & how to make your self-employment public on Facebook

Why & how to make your self-employment public on Facebook

Can everyone see your self-employment information on Facebook, even if they’re not on your Friends’ list? You want them to!¬† Why? If you have an online business,¬†having an online presence¬†is crucial. Having your self-employment public on your personal Facebook timeline will help promote your business even when you’re not online.



While Facebook isn’t the end-all, be-all for an online presence,¬†it has almost 1.8 billion users and has become a search engine in it’s own right, so¬†it certainly helps to utilize what you have.¬†Not everyone opts¬†to have a social media¬†account, but¬†if you do and it’s on Facebook, are you making the most of¬†your Timeline to promote your business? I’m not talking about¬†posting about your business 5 times a day so that you are always showing up in your Friends Newsfeed. Too much of that and it could become a problem to them (I know it would mine!). I’m talking about something very simple that I stumbled upon on my own timeline that I think you need to be doing, too: making it possible for even those¬†who aren’t your¬†Facebook Friends to see your business just by glancing at your About section on your personal timeline.



Here’s how you achieve that: On your Facebook Timeline, go to your About section,¬†go into¬†Work &¬†Education, click on Edit. If you haven’t already added your¬†self-employment to your employment section, do that now.¬†You can¬†add your website URL(s) to the description box.¬†If you have a¬†Facebook¬†Page for your business (if you don’t, why not?),¬†you can indicate your Page¬†as your “Employer” by starting¬†to type the name of your Page & selecting it when it pops up. That little¬† audience drop-down box beside Employer, make sure you select Public instead¬†of leaving it¬†at Friends so that everyone can see your employment even if they’re not your Facebook friends. Make sure you click “Save Changes” and “Done Editing”!



On the other side of that same page, in your Contact Information: Websites section, add your website URL(s). You can add up to six URLs.¬†In the audience drop-down box right beside that, click Public instead of leaving it at Friends. Make sure you click “Save”!



There – you’re done! Now, everyone can see you’re self-employed, what services/products you can provide them, and they can easily access your Facebook Page from your personal timeline!



*Originally posted 12.27.2013, Updated 1.13.2017.



Have a great day, y’all!

Beth Bailey, Avon Independent Sales Representative

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If you would like for me to be your Avon Lady, check¬†your Avon¬†account settings if you haven’t already,¬†to make sure you are¬†registered as an¬†eCustomer with me serving as your Avon Representative. Here’s how to do that.


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Introducing Lipstick, Shoes, and More – an Avon Blog

Hi! I’m glad you stopped by!¬†I’m new to blogging, never done it before. I’ve spent some time setting up my blog and decided it was time to write my first post and introduce myself & my business!

I’m Beth Kilburn, an Avon Independent Sales Representative & Recruiter in Princeton, Louisiana which is in the Bossier¬†City area. As an Avon Lady, I offer many¬†items from Moisture Therapy lip¬†balm to¬†cologne to¬†ladies shoes to¬†children’s clothing to ladies jewelry to home d√©cor! As an Avon Recruiter, I assist individuals in making money by starting their own business and being their own boss with Avon for only $10¬†and coaching them to be¬†successful, including free training!¬†I named my Team Star Reachers’ because we all deserve to reach for our stars.¬†In addition to working my Avon business full-time, I’m also a Louisiana¬†Army National Guard¬†wife, stay-at-home Mom with three children still at home & 2 10-week old¬†German Shepherd puppies! When I’m able to catch the time & opportunity, I enjoy target archery.

It will be my goal to use this blog to provide you with product previews & reviews, beauty tips & how-tos, useful info on running your own small business, and more!

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