Direct Selling News Announces the 2017 Global 100 & Avon is No. 2!

Direct Selling News Announces the 2017 Global 100

Direct Selling News Announces the 2017 Global100


Direct Selling News has announced the 2017 Global 100 (based on revenue generated in 2016). YAY! Out of 100 Direct Sales companies world-wide, Avon is ranked No. 2, with Avon Representatives having globally generated $5.7 Billion last year!


From the DSN Press Release on April 20, 2017:

In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its eighth annual DSN Global 100, an exclusive ranking of the world’s largest direct selling companies.

The DSN Global 100 is a collective effort to show the impact and potential of the $183.7 billion direct selling channel. Unveiled online at and featured in the June issue of Direct Selling News magazine, this year’s Global 100 companies hail from 17 countries and represent aggregate revenue of more than $82 billion.

“Each year, the DSN Global 100 gives us an opportunity to recognize the leading companies in direct selling today,” said Lauren Lawley Head, Publisher and Editor in Chief of Direct Selling News. “The companies on the list represent a wide range of products and services, but they share a passion for developing a community of independent business owners who share those products and services with customers in their personal networks. It is a unique and powerful distribution channel.”

A number direct selling companies reached milestones in 2016. Ten companies grew $100 million or more last year, and 22 companies each reported annual revenue of $1 billion or more. For the fifth consecutive year, Ada, Michigan-based Amway claimed the No. 1 rank, with $8.8 billion in revenue. Avon, Herbalife, Vorwerk and Mary Kay rounded out the top five on this year’s list.

The annual event celebrating the Global 100 took place on April 19, 2017, at the InterContinental Dallas. During the dinner and awards ceremony, DSN also presented its Bravo Awards for excellence. Jeunesse collected the Bravo Growth Award for increasing their annual sales by $1 billion over a two-year period, from roughly $400 million in 2014 to $1.4 billion in 2016.

Jim and Kathy Coover, Co-Founders of Arizona-based Isagenix and Mark Pentecost, Co-Founder and CEO of Florida-based It Works!, each received the Bravo Leadership Award for their leadership and commitment to direct selling.

DSN created the Global 100 list to acknowledge the successes of individual direct selling companies and provide a clear picture of the magnitude of the industry.



The Top 5 Direct Sales Companies Globally are:

  1. Amway           $8.8 Billion

  2. Avon                $5.7 Billion

  3. HerbalLife     $4.5 Billion

  4. Vorwerk          $4.2 Billion

  5. Mary Kay        $3.5 Billion


Click here to view the full list of 100!




Have a great day! 💋

Beth Bailey

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